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Fabiano Moura

Global Marketing | Business Development | Head of Advertising | Amazon E-commerce | Project Management | Omnichannel Marketing Strategy 

 

Fabiano Moura
MINI BIO

As an accomplished professional in the fields of ecommerce, advertising, growth marketing, project management, and Amazon revenue growth, I am dedicated to driving business success through strategic planning and execution. With a proven track record of delivering exceptional results, I am committed to leveraging my expertise to help businesses achieve their goals and maximize revenue growth.

 

PAST & PRESENT

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2024

  • Yield Marketing Manager and E-commerce Director of Advertising with a passion for building and managing e-commerce advertising departments at scale.

  • Reporting directly to the COO and CEO, I have the privilege of leading an amazing team and system for managing and scaling growth on Amazon.

  • With a disruptive mindset and critical thinking skills, I have optimized sales, eliminated wasteful spending, and maximized revenue.

  • Looking forward to continued success in 2023.

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2020

  • A full-service e-commerce agency that provides end-to-end e-commerce solutions. 

  • I work together with an integrated team, delivering holistic solutions to drive the business.

  • I consult with team members and clients about Digital Marketing, eCommerce, and Customer Experience.

  • Work closely with partners to track and pursue joint opportunities

  • Provide high-level strategic direction and insights for growth, efficiency, and profitability

  • Conduct analysis for problem-solving and trends analysis to direct and create strategies for growth. 

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2019

  • Main POC for all trade shows and conferences for communicating complex information accurately, clearly and quickly to all levels of management.

  • Project management, digital and physical logistics for all live events and related marketing campaigns.

  • Handled multiple projects simultaneously in a fast-pace, dynamic environment and provided suggestions and demonstrated problem solving abilities.

  • Social media strategy development, monitoring and execution via Hootsuite and other software platforms.

  • Managed email marketing strategy via Mail Chimp including campaigns, segmentation and lead capture and nurturing campaigns.   

  • Created and published bimonthly newsletters via MailChimp and integrated with social media calendar and analytics reports for ongoing testing and improvements.

  • Responsible for trademark projects to register, secure and protect various brand under MOFI.  

  • Provided strategy directives for SEO for the websites under the company brand.

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2018

  • Used project management, organizational, presentation, and analytical skills in order to execute complex multi-channel growth strategies.

  • Helped company achieve growth and revenue targets of 10%+ month-to-month growth over 2019.

  • Used analytical/investigative competitor research to scale spending on AMS by 20% while maintaining ROI.

  • Managed vendors, data analysis projects and teams for execution of set-up, maintenance, optimization, and reporting within AMG/AMS and other eCommerce marketplaces.

  • Monitored and reviewed violation alerts and created case drafts and filings of suspicious and unauthorized activity relating to the brand and products.

  • Conducted historical transactional analysis to develop accurate promotional strategies and forecasting models for financial reports.

  • Consistently achieved $200k/month in new product launch revenue goals. 

  • Managed $250k+/month budget with profitable return and month over month growth.

  Mohawk Group

 Google Ventures

        2017 

  • Helped increase company revenue on Amazon by 100% in 2018 while decreasing costs by 20%.

  • Prepared and submitted complex arbitration and unauthorized seller cases of suspicious activity to Amazon’s violations department.

  • Developed and executed promotions and campaigns to efficiently drive new Amazon sales for a portfolio of over 250 products.

  • Refined data analysis and market research procedures and made process recommendations to increase accuracy of forecasting and financial models and increase risk mitigation effectiveness.

  • Develop strategic, multi-channel marketing plans using data, market research and competitive analysis to find tech-savvy avenues for growth.

       2017

  • Implemented growth marketing framework to help increase user base from 1.4mil to nearly 2mil in 5 months. 

  • Developed paid channels acquisition strategy and launched user acquisition campaigns.

  • Gathered feedback and recommendations to translate into business and product requirements and worked directly with software team to improve app performance.

  • Outlined and restructured the user onboarding process to increase conversion rate from app download to registration.

  • Created and executed strategy for ongoing message testing and increasing email open and click through rates.

  • Prepared website migration and SEM recommendations for organic growth market opportunities.

  • Conducted analysis to determine key performance metric for greatest impact on overall growth.

  • Supervised external vendors for paid campaigns, partnerships and public relations.

2016

  • Launched new brand to market, created brand platform, capabilities document and brand style guide for global launch.

  • Planned the development of go-to-market strategy for three new websites and five new products within a 45-day cycle.

  • Strategy and execution oversight for paid ads campaign to generate leads for three new product lines.

  • Implemented internal project process and systems for launching new marketing campaigns and company initiatives. 

  • Created digital corporate resources, sales collateral material, including archiving and version control system.

   2014 - 2016

  • Developed and implemented SEO campaigns and lead product marketing and project management teams to reach goals and objectives.

  • Launched a new brand to market in a down economy, positioning the company for a 12% growth in revenue in 2015.

  • Decreased marketing staff by 40% while keeping the same level of productivity and output.

  • Decreased marketing budget by $250k yearly by reorganizing OPEX and CAPEX yearly investment.

  • Created and maintained up to date digital corporate resources, product marketing and sales collateral material.

  • Created virtual training program for product management and sales teams within Americas, APAC and EMEA markets.

  • Supervised and directed internal global marketing team and external vendors to ensure process consistency across regions.

  • Researched and monitored competitor products, sales and marketing activities to provide internal stakeholders with industry briefs. 

  • Prepared quarterly financial projection reports for executive team.

2014

  • Led growth strategy across offline and online channels, partnering across the organization to generate new demand, drive leads, and convert new subscribers. 

  • Executed campaigns across the full digital marketing mix in APAC, EMEA, NALA and America. 

  • Developed campaign strategy and defined KPI's to measure campaign success to meet critical business milestones 

  • Collaborated with multiple teams across the company to gather necessary components for executing high quality, world-class marketing campaigns 

  • Analyzed campaign results, reported on key metrics and optimized future campaigns based on learnings 

  • Curated and leveraged positioning and messaging that differentiated products to targeted segments and personas 

  • Ensured the client's core value proposition and positioning was presented consistently across all campaigns and creative content 

  • Ideated and executed rigorous a/b testing to achieve consistent optimization and improvement in marketing campaigns performance 

  • Drove innovation in process, automation, and scalability of digital, traditional and event marketing programs. 

   2011 - 2014

  • Master certified SEO trainer for company workshops and seminar training products for SaaS, e-commerce and retail.

  • Managed SEO projects and technical implementation teams to ensure ranking, traffic and conversion goals for client projects.

  • Developed new employee training program, white label division, re-seller division, digital and mobile strategy implementation for client projects and provided leadership training for employees.

  • Oversaw day-to-day operations including accounting, sales, marketing and retail and e-commerce client projects.  

   2009 - 2011

  • Supervised management of AdWords budget of $1.2mil to $1.5mil per month.

  • Built and managed multi-channel digital marketing strategy integrating SEO, Email marketing, PPC and traditional marketing, resulting in 100% ROI growth year over year.

  • Created lead generation website for collecting leads and list building of over 100k leads over 12 months. 

  • Managed team of 8 marketers and 5 vendors.

 2008 - 2010

  • Directed operations and developed service offerings, system integration and sales structure for SEO company ranked among the Top 100 fastest growing private companies in 2009 by the OC Business Journal

  • Increased client retention by 30%

  • Created and managed SEO strategies for over 400 e-commerce and retail clients, successfully staying ahead of algorithm changes including Panda, Penguin, Pigeon, Payday, Site-links, etc.

  • Grew initial team of 12 SEO specialists to 25 over 12 months

  • Increased profits from 1.2mil to $5.9mil in 18 months.

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