Fabiano Moura

Ecommerce, Advertising, Growth Marketing,

Project Management, Data & Analytics.

MINI BIO

As an accomplished professional in the fields of ecommerce, advertising, growth marketing, project management, and Amazon revenue growth, I am dedicated to driving business success through strategic planning and execution. With a proven track record of delivering exceptional results, I am committed to leveraging my expertise to help businesses achieve their goals and maximize revenue growth.

PAST & PRESENT

2023

Yield Marketing Manager and Ecommerce Director of Advertising with a passion for building and managing ecommerce advertising departments at scale.
Reporting directly to the COO and CEO, I have had the privilege of leading an amazing team and system for managing and scaling growth on Amazon.
With a disruptive mindset and critical thinking skills, I have optimized sales, eliminated wasteful spending, and maximized revenue.
Looking forward to continued success in 2023.

2020

A full-service e-commerce agency that provides end-to-end e-commerce solutions.
I work together with an integrated team, delivering holistic solutions to drive the business.
I consult with team members and clients about Digital Marketing, eCommerce, and Customer Experience.
Work closely with partners to track and pursue joint opportunities
Provide high-level strategic direction and insights for growth, efficiency, and profitability
Conduct analysis for problem-solving and trends analysis to direct and create strategies for growth.

2019

Main POC for all trade shows and conferences for communicating complex information accurately, clearly and quickly to all levels of management.
Project management, digital and physical logistics for all live events and related marketing campaigns.
Handled multiple projects simultaneously in a fast-pace, dynamic environment and provided suggestions and demonstrated problem solving abilities.
Social media strategy development, monitoring and execution via Hootsuite and other software platforms.
Managed email marketing strategy via Mail Chimp including campaigns, segmentation and lead capture and nurturing campaigns.
Created and published bimonthly newsletters via MailChimp and integrated with social media calendar and analytics reports for ongoing testing and improvements.
Responsible for trademark projects to register, secure and protect various brand under MOFI.
Provided strategy directives for SEO for the websites under the company brand.

2018

Used project management, organizational, presentation, and analytical skills in order to execute complex multi-channel growth strategies.
Helped company achieve growth and revenue targets of 10%+ month-to-month growth over 2019.
Used analytical/investigative competitor research to scale spending on AMS by 20% while maintaining ROI.
Managed vendors, data analysis projects and teams for execution of set-up, maintenance, optimization, and reporting within AMG/AMS and other eCommerce marketplaces.
Monitored and reviewed violation alerts and created case drafts and filings of suspicious and unauthorized activity relating to the brand and products.
Conducted historical transactional analysis to develop accurate promotional strategies and forecasting models for financial reports.
Consistently achieved $200k/month in new product launch revenue goals.
Managed $250k+/month budget with profitable return and month over month growth.

Mohawk Group

Google Ventures

2017

Helped increase company revenue on Amazon by 100% in 2018 while decreasing costs by 20%.
Prepared and submitted complex arbitration and unauthorized seller cases of suspicious activity to Amazon’s violations department.
Developed and executed promotions and campaigns to efficiently drive new Amazon sales for a portfolio of over 250 products.
Refined data analysis and market research procedures and made process recommendations to increase accuracy of forecasting and financial models and increase risk mitigation effectiveness.
Develop strategic, multi-channel marketing plans using data, market research and competitive analysis to find tech-savvy avenues for growth.

2017

Implemented growth marketing framework to help increase user base from 1.4mil to nearly 2mil in 5 months.
Developed paid channels acquisition strategy and launched user acquisition campaigns.
Gathered feedback and recommendations to translate into business and product requirements and worked directly with software team to improve app performance.
Outlined and restructured the user onboarding process to increase conversion rate from app download to registration.
Created and executed strategy for ongoing message testing and increasing email open and click through rates.
Prepared website migration and SEM recommendations for organic growth market opportunities.
Conducted analysis to determine key performance metric for greatest impact on overall growth.
Supervised external vendors for paid campaigns, partnerships and public relations.

2016

Launched new brand to market, created brand platform, capabilities document and brand style guide for global launch.
Planned the development of go-to-market strategy for three new websites and five new products within a 45-day cycle.
Strategy and execution oversight for paid ads campaign to generate leads for three new product lines.
Implemented internal project process and systems for launching new marketing campaigns and company initiatives.
Created digital corporate resources, sales collateral material, including archiving and version control system.

2014 - 2016

Developed and implemented SEO campaigns and lead product marketing and project management teams to reach goals and objectives.
Launched a new brand to market in a down economy, positioning the company for a 12% growth in revenue in 2015.
Decreased marketing staff by 40% while keeping the same level of productivity and output.
Decreased marketing budget by $250k yearly by reorganizing OPEX and CAPEX yearly investment.
Created and maintained up to date digital corporate resources, product marketing and sales collateral material.
Created virtual training program for product management and sales teams within Americas, APAC and EMEA markets.
Supervised and directed internal global marketing team and external vendors to ensure process consistency across regions.
Researched and monitored competitor products, sales and marketing activities to provide internal stakeholders with industry briefs.
Prepared quarterly financial projection reports for executive team.

2014

Led growth strategy across offline and online channels, partnering across the organization to generate new demand, drive leads, and convert new subscribers.
Executed campaigns across the full digital marketing mix in APAC, EMEA, NALA and America.
Developed campaign strategy and defined KPI's to measure campaign success to meet critical business milestones
Collaborated with multiple teams across the company to gather necessary components for executing high quality, world-class marketing campaigns
Analyzed campaign results, reported on key metrics and optimized future campaigns based on learnings
Curated and leveraged positioning and messaging that differentiated products to targeted segments and personas
Ensured the client's core value proposition and positioning was presented consistently across all campaigns and creative content
Ideated and executed rigorous a/b testing to achieve consistent optimization and improvement in marketing campaigns performance
Drove innovation in process, automation, and scalability of digital, traditional and event marketing programs.

2011 - 2014

Master certified SEO trainer for company workshops and seminar training products for SaaS, e-commerce and retail.
Managed SEO projects and technical implementation teams to ensure ranking, traffic and conversion goals for client projects.
Developed new employee training program, white label division, re-seller division, digital and mobile strategy implementation for client projects and provided leadership training for employees.
Oversaw day-to-day operations including accounting, sales, marketing and retail and e-commerce client projects.

2009 - 2011

Supervised management of AdWords budget of $1.2mil to $1.5mil per month.
Built and managed multi-channel digital marketing strategy integrating SEO, Email marketing, PPC and traditional marketing, resulting in 100% ROI growth year over year.
Created lead generation website for collecting leads and list building of over 100k leads over 12 months.
Managed team of 8 marketers and 5 vendors.

2008 - 2010

Directed operations and developed service offerings, system integration and sales structure for SEO company ranked among the Top 100 fastest growing private companies in 2009 by the OC Business Journal
Increased client retention by 30%
Created and managed SEO strategies for over 400 e-commerce and retail clients, successfully staying ahead of algorithm changes including Panda, Penguin, Pigeon, Payday, Site-links, etc.
Grew initial team of 12 SEO specialists to 25 over 12 months
Increased profits from 1.2mil to $5.9mil in 18 months.